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Board of Directors


Rod Cuthbert

Rod is a successful leader in the global online travel industry. He is the founder, former CEO and Chairman of Viator, the leading global marketplace for tours and activities. Viator was acquired by TripAdvisor in 2014.

He is the former CEO and Chairman of Rome2rio, the door-to-door travel search engine which was acquired by Omio in December 2019, and a non-executive director of Tokyo Stock Exchange listed Veltra Corporation, Japan’s leading online seller of tours and activities.


Rodney John Bishop

Rodney co-founded Jayride in 2012 and has built the Company from concept through to what it is today. Rodney has 15 years’ of experience in founding companies and leading teams. In addition to team leadership, Rodney has deep subject matter expertise in passenger transport with a focus on open data ecosystems and standards for global transport distribution. His prior roles have included being the Founder of Hitch (marketplace for hitchhikers), a founding member of The Ridesharing Institute NZ (an alternative transport NGO) and Marketing Director at Navigo (enterprise software sales).


Tzipi Avioz

Tzipi has over 25 years’ global experience in technology and business sectors, with a focus on strategy consulting, digital data analytics and delivering large transformation programs. Tzipi brings current and deep ecommerce and marketplace experience through her role as Executive vice president in Mirakl Inc and her previous roles as Technology & Operation Director for AMP Australia, Global Head — Digital commerce and contact centre with Woolworths Limited and Chief Information Officer with Tiv Taam Group.


Yifat Shirben

Yifat is a graduate member of the Australian Institute of Company Directors (GAICD) and has over 10 years’ of international experience in entrepreneurship and marketing. She is the co-founder of ‘Flint & Spark – Entrepreneurial Marketing’. She has a track record of leading cross-functional expert teams and career training and has extensive knowledge in strategical
messaging, go to market planning, PR and digital marketing. Yifat is an international speaker and mentor in the local innovation ecosystem.